--- title: "Custom Alloy Wheel Colour Changes & Finishes Exeter" description: "Bespoke alloy wheel colour changes in Exeter. Any colour — gloss, satin, matte, metallic or two-tone. Free estimates. Call 01392 759150." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "South West Alloys", "url": "https://southwestalloys.com", "logo": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "areaServed": [ { "@type": "Place", "name": "Exeter" }, { "@type": "Place", "name": "Newton Abbot" }, { "@type": "Place", "name": "Torquay" }, { "@type": "Place", "name": "Paignton" }, { "@type": "Place", "name": "Exmouth" }, { "@type": "Place", "name": "Teignmouth" }, { "@type": "Place", "name": "Cullompton" }, { "@type": "Place", "name": "Crediton" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "South West Alloys", "url": "https://southwestalloys.com" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "image": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "url": "https://southwestalloys.com", "priceRange": "££", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does a custom wheel colour change cost?", "acceptedAnswer": { "@type": "Answer", "text": "Full colour change pricing typically ranges from £80–£210 per wheel depending on size, finish type, and preparation required. Full set pricing at a reduced per-wheel rate is available." } }, { "@type": "Question", "name": "How long does a custom finish take?", "acceptedAnswer": { "@type": "Answer", "text": "Allow 2–3 working days for a full set including stripping, preparation, colour application, and curing. Complex two-tone finishes may take longer." } }, { "@type": "Question", "name": "Can I see the colour before you apply it?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We can produce test sprays on sample panels for your approval before committing to the full set. We also provide RAL colour chips for reference." } }, { "@type": "Question", "name": "Is a custom finish as durable as factory paint?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — in most cases more durable. Our German coating system and proper preparation produce a finish that outperforms many OEM applications." } }, { "@type": "Question", "name": "Can you do two-tone or split-colour finishes?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We offer a full range of two-tone options including machined-and-painted, contrasting spokes and rims, and different finish types on different wheel areas." } }, { "@type": "Question", "name": "Can I change back to the original colour later?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Wheels can be stripped and refinished in any colour at any time, including a return to the original factory shade." } }, { "@type": "Question", "name": "Do you colour-change aftermarket wheels?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We finish aftermarket and OEM wheels to the same standard. Bring them in, and we will advise on the best approach." } }, { "@type": "Question", "name": "What is the difference between powder coating and paint for custom colours?", "acceptedAnswer": { "@type": "Answer", "text": "Powder coating offers superior durability and is applied as a dry powder cured at high temperature. Wet paint offers more finish flexibility — including metallic, pearlescent, and fine colour-matching. We recommend the best option based on your requirements." } }, { "@type": "Question", "name": "Can you match my vehicle's body colour?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We can match any manufacturer paint code or custom colour sample. Your wheels will complement your bodywork precisely." } }, { "@type": "Question", "name": "Do you offer a guarantee on custom finishes?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. All custom finish work is guaranteed against peeling, flaking, and adhesion failure under normal use." } } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Custom Wheel Finishes & Colour Changes", "description": "Bespoke alloy wheel colour change and custom finish service in Exeter. Any RAL colour in gloss, satin, matte, or metallic.", "provider": { "@type": "LocalBusiness", "name": "South West Alloys", "telephone": "01392 759150", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" } }, "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://southwestalloys.com/" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://southwestalloys.com/services" }, { "@type": "ListItem", "position": 3, "name": "Custom Wheel Finishes & Colour Changes", "item": "https://southwestalloys.com/services/custom-finishes" } ] } ] --- [![South West Alloys - Professional Alloy Wheel Repairs Exeter](/assets/logo-BihRv34q.png)](/) [Home](/)[About](/about) Services [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [01392 759150](tel:01392759150)[Get a Quote](/contact) ![VW Golf with custom gloss black alloy wheel finish — South West Alloys custom colour change service Exeter](/assets/hero-default-CK53e2Vk.jpg) [Home](/)[Services](/services)Custom Wheel Finishes & Colour Changes # Custom Finishes & Colour Changes in Exeter Transform the look of your vehicle with a bespoke wheel finish. From subtle shade changes to bold custom colours — any RAL code, any finish type, applied to the highest standard. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) Hundreds of custom finish projects completed. Full RAL colour range. Trade and enthusiast customers welcome. Any RAL Colour Available Gloss, Satin, Matte & Metallic Two-Tone Options 12+ Years Experience Free Colour Consultation ## What Are Custom Wheel Finishes? Custom wheel finishes go beyond standard repair and restoration. Instead of returning your wheels to their original factory colour, a custom finish transforms them into something entirely different — a new colour, a new finish type, or a combination of both. This service is popular with car enthusiasts who want their vehicle to stand out, owners looking to modernise an older vehicle's appearance, and anyone who simply wants their wheels to match a specific aesthetic. Common requests include gloss black, gunmetal grey, satin bronze, matte anthracite, two-tone machined-and-painted combos, and completely bespoke colour matches. At South West Alloys, we offer the full RAL colour chart plus custom colour mixing. Finish types include high gloss, satin, matte, and metallic. We can also create two-tone effects — for example, a painted spoke with a machined rim lip, or contrasting inner and outer colours. Every custom finish begins with a full strip-down to bare alloy. We do not paint over existing finishes. This ensures perfect adhesion, consistent coverage, and a result that lasts. Whether you are customising a single set of wheels or finishing a full vehicle build, we apply the same exacting standards to every project. ## Gloss Black Colour Change One of our most popular custom finishes — gloss black transforms the look of any vehicle. These Audi wheels were converted from standard silver to deep gloss black, creating a dramatic contrast against the body colour. ![Audi alloy wheel closeup with custom gloss black finish applied by South West Alloys](/assets/audi-gloss-black-closeup-gs-ivcjS.jpg)![Audi gloss black custom wheel finish showing deep reflective coating](/assets/audi-gloss-black-wheel-DjiaxEJG.jpg) ## Custom Bronze & Metallic Finishes For customers wanting something truly distinctive, our custom metallic finishes deliver head-turning results. These Porsche Taycan wheels were finished in a custom bronze that perfectly complements the vehicle's lines. ![Porsche Taycan with custom bronze alloy wheel finish by South West Alloys Exeter](/assets/porsche-taycan-bronze-wheel-D9MtUpDB.jpg)![Custom bronze wheel finish angle view showing metallic depth and colour shift](/assets/porsche-bronze-wheel-angle-tTTIsDVh.jpg) ## Why Factory Colours Do Not Always Cut It Most vehicles leave the factory with silver or grey alloy wheels. While functional, these colours rarely complement the body colour or reflect the owner's personality. A vehicle with matched, considered wheel colour instantly looks more premium and intentional than one with standard factory alloys. Aftermarket alloy wheels in custom colours are expensive — often £800–£3,000+ for a set before fitting. Having your existing wheels professionally colour-changed costs a fraction of that price while achieving the same visual impact. It is one of the most effective cosmetic upgrades per pound spent. Many owners attempt DIY colour changes with rattle cans or peel-off coatings. These products produce inconsistent coverage, orange peel texture, and durability measured in weeks rather than years. They also reduce vehicle value — a poor wheel finish looks worse than no change at all. Professional application is the difference between a transformation and a mistake. For used car dealers and vehicle preparers, a set of freshly finished custom wheels can differentiate stock from competitors and justify higher asking prices. Clean, intentionally styled wheels are one of the strongest visual indicators of a well-prepared vehicle. ## Our Custom Finish Process 1 ### Colour Consultation We discuss your vision — colour, finish type, and any reference images. We can produce test sprays on sample panels for approval before committing. 2 ### Full Strip to Bare Alloy All existing paint, lacquer, and corrosion are chemically stripped. The wheels are cleaned to bare metal for perfect adhesion. 3 ### Repair & Preparation Any kerb damage, chips, or imperfections are repaired and smoothed. The surface is prepared for consistent coating application. 4 ### Custom Colour Application Your chosen colour is applied in multiple thin coats using precision spray equipment. Metallic and pearlescent finishes receive additional coats for depth. 5 ### Finish Coat & Curing Your selected finish type — gloss, satin, or matte — is applied as the final lacquer coat. Wheels are oven-cured for maximum hardness and durability. 6 ### Quality Review & Release Each wheel is inspected under controlled lighting for consistency, coverage, and defect-free finish before release. ## Benefits of a Custom Wheel Finish ### Complete Visual Transformation Change the entire look of your vehicle for a fraction of the cost of aftermarket wheels. ### Any Colour, Any Finish Full RAL range plus custom mixing. Gloss, satin, matte, metallic, and two-tone options all available. ### Professional-Grade Durability German coating systems provide years of protection. No comparison to DIY rattle-can finishes. ### Unique to Your Vehicle Stand out from the crowd with a colour and finish combination that is distinctly yours. ### Includes Full Repair Every custom finish includes a complete strip, repair, and surface preparation — so existing damage is fixed as part of the process. ### Increases Perceived Value Intentionally styled wheels make any vehicle look more premium and cared for. ## Colour Options, Finish Types & Two-Tone Techniques Our colour range covers the complete RAL Classic chart — over 200 standard colours. The most popular choices for alloy wheels include RAL 9005 (Jet Black), RAL 7016 (Anthracite Grey), RAL 7024 (Graphite Grey), RAL 8019 (Grey Brown/Bronze), RAL 7021 (Black Grey), and RAL 3020 (Traffic Red). We also mix custom colours to match specific paint samples or digital references. Metallic finishes contain fine aluminium flakes that create depth and sparkle. Popular metallic options include gunmetal, titanium grey, and champagne gold. Pearlescent finishes use mica flakes that shift colour depending on viewing angle — these require additional coats for full effect and are the most visually striking option. Gloss finishes produce maximum reflectivity and a deep, mirror-like shine. They show fingerprints and brake dust more readily but clean up beautifully. Satin finishes offer a refined mid-sheen — modern and understated. Matte finishes provide a flat, contemporary look popular on performance and luxury vehicles. Matte finishes require specific aftercare — polishing or waxing will create unwanted shiny patches. Two-tone finishes combine different colours or finish types on different areas of the wheel. Common combinations include: machined face with painted inner spokes, contrasting rim lip and spoke colour, gloss face with matte inner barrel. Two-tone work requires precise masking and multiple application stages — it is our most labour-intensive but most visually distinctive service. For multi-piece and split-rim wheels, we can finish each component separately before reassembly. This allows combinations such as polished outer lips with powder-coated centres, or contrasting barrel and face colours that would not be possible on a one-piece wheel. We recommend doing custom colour changes as a full set. Changing a single wheel to match a custom colour on the remaining three is possible but may show slight variation due to differences in surface condition and age. A full set ensures perfect consistency across all four corners. ## Frequently Asked Questions ### How much does a custom wheel colour change cost? ### How long does a custom finish take? ### Can I see the colour before you apply it? ### Is a custom finish as durable as factory paint? ### Can you do two-tone or split-colour finishes? ### Can I change back to the original colour later? ### Do you colour-change aftermarket wheels? ### What is the difference between powder coating and paint for custom colours? ### Can you match my vehicle's body colour? ### Do you offer a guarantee on custom finishes? ### Related Services [Alloy Wheel Refurbishment](/services/alloy-wheel-refurbishment) [Powder Coating](/services/powder-coating) [Painted Wheel Repairs](/services/painted-wheel-repairs) [Diamond Cut Repairs](/services/diamond-cut-repairs) ### Areas We Serve [Exeter](/areas/exeter) [Newton Abbot](/areas/newton-abbot) [Torquay](/areas/torquay) [Exmouth](/areas/exmouth) ![Professional alloy wheel refurbishment results by South West Alloys Exeter](/assets/porsche-taycan-cross-turismo-night-CstBnnh1.jpg) ## Ready to Get Started? [Contact us today](/contact) for a free, no-obligation estimate. Most jobs completed within 24–48 hours. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) 12+ years experience · Trade & public welcome · German products [![South West Alloys - Alloy Wheel Repairs Exeter & Devon](/assets/logo-BihRv34q.png)](/) Professional [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) serving [Exeter](/areas/exeter) and Devon for over 12 years. German products. Showroom-quality results. 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