--- title: "Alloy Wheel Refurbishment Exeter | South West Alloys" description: "Professional alloy wheel refurbishment in Exeter. Full strip, repair and refinish to showroom standard. German products. Free estimates." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "South West Alloys", "url": "https://southwestalloys.com", "logo": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "areaServed": [ { "@type": "Place", "name": "Exeter" }, { "@type": "Place", "name": "Newton Abbot" }, { "@type": "Place", "name": "Torquay" }, { "@type": "Place", "name": "Paignton" }, { "@type": "Place", "name": "Exmouth" }, { "@type": "Place", "name": "Teignmouth" }, { "@type": "Place", "name": "Cullompton" }, { "@type": "Place", "name": "Crediton" } ] }, { "@context": "https://schema.org", "@type": "WebSite", "name": "South West Alloys", "url": "https://southwestalloys.com" }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "South West Alloys", "image": "https://southwestalloys.com/favicon.png", "telephone": "01392 759150", "email": "contact@southwestalloys.com", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" }, "openingHours": [ "Mo-Fr 08:30-17:00" ], "url": "https://southwestalloys.com", "priceRange": "££", "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How much does alloy wheel refurbishment cost in Exeter?", "acceptedAnswer": { "@type": "Answer", "text": "Prices typically range from £60–£180 per wheel depending on size, damage severity, and finish type. We provide free, no-obligation estimates — just bring your wheels in or send photos via our contact form for a quote within 24 hours." } }, { "@type": "Question", "name": "How long does a full set refurbishment take?", "acceptedAnswer": { "@type": "Answer", "text": "Single wheels are usually completed within 24 hours. A full set of four typically takes 24–48 hours depending on the finish type and current workload. We will always give you a clear timeline before starting work." } }, { "@type": "Question", "name": "Can you match my original wheel colour?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We colour-match to manufacturer colour codes as standard. If you want a custom colour or finish, we can mix to any RAL code or provide samples for approval before application." } }, { "@type": "Question", "name": "Is refurbishment as durable as a new wheel?", "acceptedAnswer": { "@type": "Answer", "text": "When done correctly with professional-grade materials — yes. Our German coating system provides equivalent or superior protection to many OEM finishes. Proper aftercare extends the result by several years." } }, { "@type": "Question", "name": "Do you refurbish diamond-cut wheels?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We offer full CNC diamond-cut refurbishment as a separate service. Alternatively, we can replicate the diamond-cut appearance with a high-quality painted silver finish at a lower cost." } }, { "@type": "Question", "name": "Can you repair buckled or cracked wheels during refurbishment?", "acceptedAnswer": { "@type": "Answer", "text": "Minor buckles can be straightened before refinishing. Cracks are assessed individually — if structurally safe to weld, we carry out the repair. If not, we advise you honestly rather than risk safety." } }, { "@type": "Question", "name": "Do you offer a guarantee on refurbishment work?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. All refurbishment work comes with a workmanship guarantee covering peeling, flaking, and adhesion failure under normal use. Ask us for details when you receive your quote." } }, { "@type": "Question", "name": "Can I drop off wheels only, or does the car need to come in?", "acceptedAnswer": { "@type": "Answer", "text": "Both options work. Many customers remove wheels themselves or have their garage drop them off. If you prefer, you can bring the vehicle and we will remove and refit the wheels for you." } }, { "@type": "Question", "name": "Do you serve areas outside Exeter?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We serve customers across Devon including Newton Abbot, Torquay, Paignton, Exmouth, Teignmouth, Cullompton, and Crediton. Many customers drive to our Marsh Barton workshop from across the region." } }, { "@type": "Question", "name": "Is alloy wheel refurbishment worth it before selling my car?", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely. Clean alloys are one of the first things buyers notice. A full set refurbishment typically costs £240–£600 and can increase perceived vehicle value by £300–£750 or more. It is one of the highest-ROI cosmetic improvements you can make." } } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Alloy Wheel Refurbishment", "description": "Complete alloy wheel refurbishment service in Exeter including stripping, repair, priming, painting, and lacquering to restore wheels to showroom condition.", "provider": { "@type": "LocalBusiness", "name": "South West Alloys", "telephone": "01392 759150", "address": { "@type": "PostalAddress", "streetAddress": "Unit 3 Grace Rd W, Marsh Barton", "addressLocality": "Exeter", "postalCode": "EX2 8PU", "addressCountry": "GB" } }, "areaServed": [ "Exeter", "Newton Abbot", "Torquay", "Paignton", "Exmouth", "Teignmouth", "Cullompton", "Crediton" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://southwestalloys.com/" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://southwestalloys.com/services" }, { "@type": "ListItem", "position": 3, "name": "Alloy Wheel Refurbishment", "item": "https://southwestalloys.com/services/alloy-wheel-refurbishment" } ] } ] --- [![South West Alloys - Professional Alloy Wheel Repairs Exeter](/assets/logo-BihRv34q.png)](/) [Home](/)[About](/about) Services [Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) [01392 759150](tel:01392759150)[Get a Quote](/contact) ![Professional alloy wheel refurbishment finish closeup showing German lacquer coating — South West Alloys Exeter](/assets/hero-default-CK53e2Vk.jpg) [Home](/)[Services](/services)Alloy Wheel Refurbishment # Professional Alloy Wheel Refurbishment in Exeter & Devon Transform damaged, faded, or corroded alloy wheels back to showroom condition — without the cost of replacements. Fast turnaround, lasting results, and a finish that speaks for itself. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) Over 12 years of trusted refurbishment work across Exeter and Devon. Hundreds of wheels restored every month. 12+ Years Experience German Products Used Trade & Public Welcome Fast Turnaround Free Estimates ## What Is Alloy Wheel Refurbishment? Alloy wheel refurbishment is the complete restoration of a damaged or worn alloy wheel to its original factory condition — or better. It involves stripping the wheel down to bare metal, repairing any structural or cosmetic damage, applying primer and base coat, and finishing with a protective lacquer. This service is designed for anyone whose wheels have suffered kerb damage, corrosion, peeling lacquer, brake dust staining, or general wear from years of use. Whether you drive a family hatchback or a high-end performance car, refurbishment restores the visual appeal and structural integrity of your wheels at a fraction of the cost of buying new. At South West Alloys, we carry out full refurbishments using premium German coatings and the latest spray technology. Every wheel is individually stripped, inspected, repaired, and refinished in our Marsh Barton workshop. We serve both trade customers — including garages, dealerships, and bodyshops — and private car owners across Exeter, Newton Abbot, Torquay, Exmouth, and beyond. Refurbishment is particularly valuable before selling a vehicle, after winter driving damage, or when wheels have simply lost their shine over time. A full set refurbishment can increase a vehicle's resale value by hundreds of pounds while costing significantly less than replacement alloys. ## Full Set Refurbishment — Before & After A complete set of corroded alloy wheels stripped to bare metal, repaired, primed, and refinished with our German coating system. The transformation demonstrates why professional refurbishment is the most cost-effective way to restore your wheels to showroom condition. ![Set of alloy wheels before refurbishment showing corrosion and damage](/assets/wheel-refurb-before-set-C8FG75pf.jpg)![Same set of alloy wheels after professional refurbishment — restored to showroom condition](/assets/wheel-refurb-after-set-Do9eUcFF.jpg) ## Premium Wheel Restoration From Mercedes AMG to classic car alloys, we refurbish wheels of every type and size. Our process delivers consistent, factory-quality results regardless of the wheel's age or condition. Every wheel is individually finished to exacting standards. ![Mercedes AMG alloy wheel restored to silver finish by South West Alloys](/assets/amg-silver-restored-CYgI8pCY.jpg)![Classic car alloy wheel professionally restored to original specification](/assets/classic-wheel-restored-closeup-GwrpKFn4.jpg) ## What Happens If You Ignore Wheel Damage? Minor kerb scuffs and small chips may seem cosmetic, but left untreated they expose the bare aluminium underneath the lacquer. Once exposed, moisture and road salt begin corroding the alloy from the inside out. What starts as a £60 repair can quickly become a £300+ problem — or a write-off. Peeling lacquer is another common issue that accelerates rapidly. Once the clear coat lifts in one area, it spreads across the wheel face within months. Brake dust then bonds directly to unprotected metal, creating permanent staining that no amount of cleaning can remove. Beyond cosmetics, damaged wheels affect your vehicle's value. Buyers and dealers judge condition immediately — scuffed, corroded alloys signal neglect and reduce trade-in offers. If you are leasing, wheel damage at return can trigger excess charges of £100–300 per wheel. The most common mistake customers make is waiting too long. Early intervention — a touch-up or localised repair — is fast and affordable. Waiting until corrosion has taken hold means a full strip-and-refinish is required. Acting early saves money, time, and prevents further damage. ## Our Refurbishment Process 1 ### Inspection & Assessment We examine each wheel for structural damage, corrosion depth, and finish type. You receive a clear diagnosis and honest quote before any work begins. 2 ### Chemical Stripping All existing paint, lacquer, and corrosion are chemically stripped back to bare alloy. This ensures a perfectly clean surface for the new finish to bond to. 3 ### Damage Repair Kerb damage, chips, and minor dents are filled and shaped using specialist alloy fillers. Cracks are assessed — if weldable, we repair; if not, we advise honestly. 4 ### Priming & Base Coat A high-adhesion primer is applied, followed by your chosen base colour using our precision spray equipment. We colour-match to factory specifications or apply custom colours. 5 ### Lacquer & Curing A UV-resistant clear lacquer is applied for long-term protection against brake dust, road salt, and stone chips. Wheels are oven-cured for maximum durability. 6 ### Final Quality Check Every wheel is individually inspected under controlled lighting before release. We check for finish consistency, coverage, and defect-free surfaces. ## Why Refurbish Rather Than Replace? ### Fraction of Replacement Cost A full set refurbishment typically costs 60–70% less than buying new OEM alloys. Same result, far less outlay. ### Same-Day to 48-Hour Turnaround Most single wheel jobs are completed within 24 hours. Full sets typically within 48 hours depending on finish type. ### Increased Vehicle Value Clean, well-maintained wheels can add £300–750 to a vehicle's perceived value. Essential before selling or returning a lease. ### German-Grade Coatings We use premium German primer, base coat, and lacquer systems designed for automotive use. Resistant to brake dust, UV, and road chemicals. ### Colour Matching Precision Factory colour codes are matched exactly. Custom colours are mixed to your specification. No guesswork, no near-misses. ### Environmental Protection New lacquer seals the alloy against moisture, salt, and brake dust — preventing the corrosion cycle from starting again. ## Materials, Methods & Finish Options At South West Alloys, we use a three-stage German coating system comprising etch primer, polyester base coat, and two-pack clear lacquer. This system is specifically formulated for alloy wheel applications and provides superior adhesion, chip resistance, and UV stability compared to standard automotive paints. Our spray booth maintains controlled temperature and humidity levels to ensure consistent curing and finish quality. Every wheel receives multiple thin coats rather than single heavy applications — this prevents runs, orange peel, and ensures even coverage across complex spoke geometries. We offer several finish types: standard painted finishes in any RAL or manufacturer colour code, metallic and pearlescent finishes, satin and matte options, and gloss or semi-gloss lacquer topcoats. For wheels with a factory diamond-cut face, we can either replicate the look with a painted silver or offer a full CNC diamond-cut service. Refurbishment is suitable for virtually all alloy wheel types — from standard 15-inch wheels on city cars to 22-inch split-rim alloys on performance vehicles. We regularly refurbish wheels from BMW, Audi, Mercedes, Volkswagen, Ford, Range Rover, Tesla, Porsche, and many more. For trade customers, we offer batch processing with priority scheduling. Bodyshops sending multiple sets per week benefit from streamlined workflow and consistent finish quality. All trade work is tracked and documented for your records. We also provide advice on wheel care after refurbishment, including recommended cleaning products, frequency, and techniques to maximise the lifespan of your new finish. Proper aftercare can extend the life of a refurbishment by several years. ## Frequently Asked Questions ### How much does alloy wheel refurbishment cost in Exeter? ### How long does a full set refurbishment take? ### Can you match my original wheel colour? ### Is refurbishment as durable as a new wheel? ### Do you refurbish diamond-cut wheels? ### Can you repair buckled or cracked wheels during refurbishment? ### Do you offer a guarantee on refurbishment work? ### Can I drop off wheels only, or does the car need to come in? ### Do you serve areas outside Exeter? ### Is alloy wheel refurbishment worth it before selling my car? ### Related Services [Diamond Cut Repairs](/services/diamond-cut-repairs) [Painted Wheel Repairs](/services/painted-wheel-repairs) [Kerb Rash Repairs](/services/kerb-rash-repairs) [Powder Coating](/services/powder-coating) [Custom Finishes](/services/custom-finishes) ### Areas We Serve [Exeter](/areas/exeter) [Newton Abbot](/areas/newton-abbot) [Torquay](/areas/torquay) [Exmouth](/areas/exmouth) ![Professional alloy wheel refurbishment results by South West Alloys Exeter](/assets/porsche-taycan-cross-turismo-night-CstBnnh1.jpg) ## Ready to Get Started? [Contact us today](/contact) for a free, no-obligation estimate. Most jobs completed within 24–48 hours. [Request a Free Estimate](/contact)[01392 759150](tel:01392759150) 12+ years experience · Trade & public welcome · German products [![South West Alloys - Alloy Wheel Repairs Exeter & Devon](/assets/logo-BihRv34q.png)](/) Professional [alloy wheel refurbishment](/services/alloy-wheel-refurbishment) serving [Exeter](/areas/exeter) and Devon for over 12 years. German products. Showroom-quality results. [](https://www.facebook.com/southwestalloys)[](https://www.instagram.com/southwestalloys)[](https://www.tiktok.com/@southwestalloys) ### Services [Alloy Wheel Refurbishment](/services/alloy-wheel-refurbishment)[Diamond Cut Repairs](/services/diamond-cut-repairs)[Powder Coating](/services/powder-coating)[Wheel Straightening](/services/wheel-straightening)[Kerb Rash Repairs](/services/kerb-rash-repairs)[All Services](/services) ### Service Areas [Exeter](/areas/exeter)[Newton Abbot](/areas/newton-abbot)[Torquay](/areas/torquay)[Exmouth](/areas/exmouth)[Paignton](/areas/paignton)[All Areas](/areas) ### Quick Links [About](/about)[Our Work](/our-work)[Reviews](/reviews)[Contact](/contact) ### Contact [01392 759150](tel:01392759150)[contact@southwestalloys.com](mailto:contact@southwestalloys.com) Unit 3 Grace Rd W, Marsh Barton, Exeter EX2 8PU ### Opening Hours Mon – Fri 8:30am – 5pm Sat – Sun Closed © 2026 South West Alloys. All rights reserved. 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